What impact will Covid-19 have on the UAE car industry?
We currently find ourselves in the midst of one of the biggest periods of uncertainty the modern world has ever witnessed. Other crises of the past century have often had some basis in history in which to model and predict follow-on effects, but the current situation has presented the world with an entirely new challenge.
The magnitude of this challenge for the auto industry in particular is still being assessed with levels of disruption not seen since perhaps the great wars of the 20th century.
To truly analyse the impact of the coronavirus, on both the global auto industry and the local UAE market, I believe it’s important to focus on three areas: supply chain, consumer spending power/intent, and ultimately - sales.